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INNOVATE Advertising & Marketing

Category: Design & Print

  • Five Reasons Innovate Advertising and Marketing Should Create Your Business Logo

    Five Reasons Innovate Advertising and Marketing Should Create Your Business Logo

    Your business logo will become an important part of your advertising and marketing efforts.  More than just being your company’s major graphical representation, a logo sets you apart from the competition and provides your target audience with one image to which they can associate your business.   You need a well-designed logo if you truly want to put your business/brand out there.

    If you’re need help with logo design in Abu Dhabi, Innovate Advertising and Marketing has your back. Here are five things we can do for you and your business:

    1. Easily Advertise and Market Your Business

    It’s important for businesses to capture the attention of their target audience.  We can help you come up with a logo design that’s unique and attention grabbing.  Once you have that, it will be very easy (or at least, somewhat less challenging) to advertise and market your business.

    1. Showcase Creativity

    Nobody wants a boring logo.  It won’t do your business any good if you opt for a logo design that’s too generic. You need a logo that’s fresh, new, and that showcases your creativity.  We can help create that for you. Just tell us how you want people to see your business and we’ll take care of the rest.

    1. Build Brand Identity

    Once you have a unique logo, it will be easier for you to build your brand identity – in fact, your logo is already your identifier.  You can then start using it to promote your business and foster awareness.  Add it to your website, your calling, your marketing collaterals – it won’t be long before your target market starts associating your logo to your business. Trust us on this.

    1. Encourage Consumer Trust

    When your business makes a positive impact on your target market, it will be easier for them to respond positively to successive encounters with your logo.  This leads to increased sales and early return of investments.  If you’re a startup company, it will help make business setup in Abu Dhabi a little less challenging.  It’s definitely a win-win situation for you.

    1. Avoid Common Logo Creation Mistakes

    Innovate Advertising and Marketing has been creating corporate and brand logos to several clients in Abu Dhabi.  Our experience and expertise guarantee professional and top-notch logo design creation.  You’ve probably invested a lot of time, money and resources to your business so letting non-experts work on your logo is a big no, no!

    In addition to logo design, we also offer a host of advertising and marketing solutions. Check out our marketing and advertising services for the complete list of products and services we provide.

  • Print Design Tip From the Expert: RGB to CMYK in Photoshop

    Print Design Tip From the Expert: RGB to CMYK in Photoshop

    How to convert an image to RGB from CMYK?

    Most designers, even experienced ones, face this problem every day when they try to convert their designs from RGB to CMYK in Photoshop.

    What actually happens, when you convert the design or artwork from RGB to CMYK, is that the colors change their appearance. They get dull and the design does not look like the same as it does in RGB.

    So, I am going to show you how to change the RGB designs/images to CMYK without affecting the appearance of the colors.

    Here’s the deal:

    Open the file designed in RGB color space. You’ll notice the colors of the design look really nice and super bright.

    Now, go to “Image menu > Mode > select CMYK”, select the option “Don’t Merge” and then “Don’t Rasterize” – see the result? The colors look really dull and ugly now.

    To fix this problem, remove all the invisible layers, select all the visible layers, then right-click and choose the option “Convert to Smart Objects” or go to “Layers menu > Smart Objects > Convert to Smart Objects“. It will take a little bit of time to process depending on your design or image.

    Once the process is completed, go to “Image Menu > Mode > select CMYK”. When you select CMYK, it will ask you if you want to Rasterize your design, which means if you want to flatten the image. Select “Don’t Rasterize” because it will prevent the conversion of your image to a flat layer.

    When you press “Don’t Rasterize”, Photoshop will tell you that you’re about to change your color profile from one color space to another. Just ignore this option and check “Don’t Show Again” and click “OK”. It will also take a little bit of time to process again, depending on your design.

    Voila, and you’re done!

    The result is an image with CMYK colors exactly as they appear in RGB.

    Now, you can place the converted design/image to any other Adobe application like, Illustrator or InDesign as CMYK, and the colors will look same as they were in RGB color space.

     

    I hope you have learned a new thing today.

    This is Fahad Alvi, Senior Graphic Designer at Innovate Advertising and Marketing – IAM, saying goodbye and will be back next time with another great tip for Print & Web Designers, so stay tuned for more awesome stuff!

    If you like this tip, please don’t forget to share with your friends, colleagues and fellow designers. For a better understanding of the instructions, refer to the video at the top.

    Thank you!