WhatsApp

Category: SEO

  • IAM SEO Expert Advice Share: Branded Search vs. Domain Authority vs. Local Search Display

    IAM SEO Expert Advice Share: Branded Search vs. Domain Authority vs. Local Search Display

    What are the chances that Branded Search Volume will dominate SEO factors such as Domain Authority and Local Search Ranking? Wouldn’t it be unfair for new businesses if Branded Search Volume becomes a factor in SEO?

    Just yesterday I had an amazing conversation with one of my previous SEO colleagues, Romeo, while catching up over coffee. We discussed about (or more like, we argued on) the 3 most impressive factors in getting solid website traffic nowadays:

    • Domain Authority
    • Branded Search
    • Local Search Display

    A Note on Expert Advice

    Before I go into detail, any SEO studies, theories, or expert advice including this one, of course – they can easily miss the whole picture because of being closely involved.

    Defining SEO Terminologies

    Branded Search – is a direct search for the name of the company brand on Google. Romeo said that he often uses the words ‘Pizza Hut’ rather than ‘Order Pizza Online’ whenever he wants to get pizza delivered at his office or home.

    Domain Authority – is the ‘credibility’ score of a website that was introduced by Moz as per Google Standard. A Website who has the following will have a fair Domain authority ranking:

    1. Valuable links from other websites
    2. On-site Optimization
    3. Mentions from Social Media
    4. Years in existence

    Website Sources: moz.com, practicalseo.org

    Local Search Display – is the local search results recommendation which you see on the topmost of search engine results. There, you can see at least 3 local business recommendations – along with their direction and website, if available – on the right, adjacent to the company name.

    If you want to get good results in Local Search Display, consider the following criteria:

    1. Online Business Mentions: 12%-16%
    2. Local Listings: 11%-15%
    3. On Page Optimization: 18%-22%
    4. Link Building: 18%-22%
    5. Online Reputation: 6%-0%
    6. Social Media Engagement: 3% – 7%
    7. User Behavior: 7%-12%
    8. Personalization: 6% – 10%

    Website Sources: moz.com, searchengineland.com & localseoguide.com

    Romeo’s take is that Branded Search Volume should be considered as one of the SEO factors because it is part of a user’s behavior online – to search for brand names directly. In case you’re not familiar, Branded Search Volume is in no way an SEO ranking factor – not before and not now.

    “Google studies the user behavior to make sure that it can easily predict what the user wants to provide the best experience online.  And since Google Search Display always comes first on search results, it should be the top factor in SEO, with Domain Authority as Second and Branded Search Volume as third,” he added.

    Then I started arguing that it can be disastrous to small businesses that can’t launch a fair brand awareness campaign, or the newly established businesses. Hence, I am skeptical with Romeo’s take and so both of us tried to defend our opinions on the matter – of course in a professional way, and since were discussing in a coffee shop, we had to do it while minimizing our voice.

    For me, the fact that Branded Search Volume hasn’t been considered as one of the SEO factors for almost a decade now means that it hasn’t happened because it shouldn’t happen.  But of course, I am not saying it is entirely impossible since future searches might be in voice or similar devices.

    Domain Authority plays the second biggest if not the biggest factor in SEO. In the real world – would you rather choose a brand that has zero credibility over a known brand which is already proven and tested? This is how Google works and why websites who have good Domain Authority ranks higher than those with little Domain Authority in search results.

    Local Search Displays can be considered as one of the best resources to get leads or customers even without a website – notice that sometimes it only displays direction and no website.

    Nevertheless, Romeo and I agreed that business owners who cares about their Domain Authority and Local Search Display results, should care at least as much as their branded search volume.

    Story conclusion for business owners who care about their online presence

    Domain Authority and Local Search Display are crucial if you want to put your website or business on the first page of search results. While Branded Search does not matter in SEO, it can be still a good source of traffic for your website, and whatever the amount of traffic it can bring – it is still an opportunity.

    Published by: Mark Lester Gebauer

  • Attention! Website Design & Development for DH3,500

    Attention! Website Design & Development for DH3,500

    Fully Functional Website Design & Development Package for DH3,500

    Out of 9.58 million people in the UAE – 8.81 million are active internet users. That’ means 91.96 percent of people in United Arab Emirates have the chance to see you if you have a business website. Your competitors have websites, why shouldn’t you?

    Innovate Advertising & Marketing would like to offer fully functional and professional website design, for a package starting at DH3,500. Or you may take advantage of our big-time treat promo for the first ten customers – a guaranteed savings of 10% discount.

    Website Design & Development Package:

    • 1 year free domain registration
    • 1 year free website hosting
    • custom design as per branding
    • unlimited email
    • webmail access
    • mobile responsive website
    • and more…

    For more inquiries you may contact us on the specified details at our contact us page, or call us at +971 2 443 8949. We’re open from 9:00 am to 6:00 pm.

  • 25 Free Local Business Directories in UAE

    25 Free Local Business Directories in UAE

    Local Business Directories

    Needless to say, the purpose of these 25 free local business directories  is to increase your business branding online in UAE.

    Imagine yourself as a business owner who can’t find his business in search results. You feel frustrated, and chances are, you’re losing prospect at the moment. You asked yourself, where did it go wrong? Good thing you found about business directories before it’s late.

    In this piece, we included a list of 25 ideal business directories to  save you time, so you can start right away with your business set-up online. These are free and clean from spam links.

    Exciting isn’t it? But before you scroll down and start with the list, please remember these guidelines.

    • Be consistent when filling out your business information to avoid confusing your customers.
    • Add more videos and pictures to emphasize the nature of your business.
    • Be active when providing feedback on customer’s review. Show your customers that you are serious, professional, and well oriented in customer’s service.

    If you already know these things, go ahead and submit your business information to these local listing directories:

    1.  Google+
    2. localsearch.ae
    3. yello.ae
    4. wydeinfo.com
    5. b2b-uae.ae
    6. dubai.angloinfo.com
    7. uaecontact.com
    8. productsurf.com
    9. abudhabi.yalwa.ae
    10. Uaebusinessdirectory.com
    11. alldubai.ae
    12. araboo.com
    13. abu-dhabi-business.info
    14. reachuae.com
    15. enrollbusiness.com
    16. ae.kompass.com
    17. dcciinfo.com
    18. sohbetna.com
    19. freeuaedirectory.com
    20. connector.ae
    21. Lawyersinuae.com
    22. dubaibizdirectory.com
    23. yellowpages.ae
    24. Indexuae.com
    25. yallamena.com
    26. biznessuae.com

    A new directory has made its way to UAE and its called Wenah. It means “where” in Arabic. The website directory link is:

    wenah.ae

    Please take note that this directory is only for Mussafah businesses. The goal of this project to help Abu Dhabi residents to access information about the businesses located in Mussafah area, and as well as guide them to reach the place safely and easily.

    If you know other free business listings here in UAE, feel free to share it on the comment section. OR,  you can come back later for more updates.

    Good luck and happy listing!

  • You and your Business, where is it in the online marketing industry?

    You and your Business, where is it in the online marketing industry?

    It is not a strange fact that everything now is accessible through the internet. Almost anything can be done through it. But have you ever tried to search for your business online? Just a simple experiment, try to search your business name in Google (the world most popular and biggest search engine).

    What are you seeing?

    Do you see your business in the results page?

    Or are you seeing something similar to the image below?

    INNOVATE-Advertising-and-Marketing-in-Google

    Well, I am hoping that you would say YES. But if not, then you are possibly going to face a huge problem ahead of you.

    Why I am saying this?

    Because, INNOVATE faced the same issues several years ago. We were not even in Google’s results page and it contributed to a slowdown of the company’s growth.

    United-Arab-Emirates-Local-SEOSometime in 2012, Google organized an event and did a survey on how consumers use the internet.  Google Gulf’s regional manager, Mohamad Mourad, coined the term “research online, purchase offline”. Consumers would research for products online then go to stores to purchase them. From this fact alone, you have to start to think about your business. Are you one of the businesses that these consumers are finding online?

    Having your business found online is already a big part of gaining prospect customers. If you are aiming to grow your business yet you are nowhere to be found in the internet then you are losing a big number of prospects.

    It’s time to reassess your business and how it is performing online now. Do not miss the chance of getting ahead of your competitors. Most are aware how search engines affect their business but do not know what to do. We’ve been there and personally understand your situation. We all need online marketing in our business. You can get in touch with us and let’s discuss how we can help you and your business to perform well in the online world.

  • INNOVATE: Who We Are, What We Do?

    INNOVATE: Who We Are, What We Do?

    At INNOVATE Advertising & Marketing we are always ready to help you out, we are not limited to the services mentioned in our website, we have a lot to offer to our clients. In addition we also personalize our services according to client requirements. We also will let you know if you are on the right path or not and lead you along the way.

    What We Do

    INNOVATE uses the most recent technologies in our services. For our marketing services for example we use the appropriate media tools to enhance your experience. We use the most effective and efficient ways to do so. We use traditional and new media to do so, all based on your decisions and goals.

    Our marketing services include sms marketing, email marketing, print, digital, and social media management. The content is also ideally based on the type of our client, making it easier for the consumers to understand and comprehend what the firm really is about. In addition, the content is also relevant for future business to business opportunities.

    Our marketing applications do not stop at content of blogs, or websites, but we also offer video creation and search engine optimization.

    However if you do not want any marketing services, yet seek solutions we are also the ones to help. Our marketing department will help you by researching and showing you the statistics of the right solution of your problem.

     

    Lastly, INNOVATE translates your words into reality and puts your visions into visible services. Our marketing services are effective and strategic with promising results.